‘The inaugural SandJam Presented by Pepsi rock music festival at Panama City Beach’s M.B. Miller Pier was such a hit, the Bay County Commission, The Panama City Beach Tourism Development Council and SandJam organizers have committed bringing the festival back to the same location for at least the next three years. Over 20,000 music lovers were entertained by 26 acts at this year’s event, and the 2019 festival is scheduled for April 26, 27 and 28.
We literally had a few months to put together some great talent and draw substantial crowds for our first event in April,” said executive producer Rendy Lovelady, who also produces the massive Pepsi Gulf Coast Jam. “We really appreciate the Bay County Commission and the Panama City Beach TDC for having the confidence in us to continue this fun festival, and we look forward to bringing more incredible music to the beach.”
Unique to large-scale music festivals, SandJam Presented by Pepsi featured two massive stages set up directly on the beach. The entertainment alternated from one stage to the other, so there was very little down time between acts, and music was virtually non-stop over the three days.
Transforming the M.B. Miller Pier area into a music venue was no small task. Over 800 sheets of DuraDeck, the same material used by the military to build temporary roads, were placed on the sand to accommodate semi trucks and trailers and other heavy equipment moving tons of gear, staging, sound and lights into place. Food, drink, clothing and craft vendors filled the parking lot, creating a fun atmosphere for attendees to eat, drink, shop and catch up with friends. A massive fireworks display capped an incredible event immediately following Incubus’ headline performance on the final night.